This time last year, I blogged about why it took me so long to get serious about writing. I was preparing to publish my first novel and wondering how many other books I might have already published if I’d started writing sooner. I still think about that, particularly because I’m not a fast writer. Then I get all metaphysical and profess that I will write as many books as I am destined to write.
Amy J. Rose Davis recently took a vacation from writing and then blogged about her decision to reprioritize. She decided to lower her expectations for her writing, and said, “No, really, this is a good thing. I’m not normally one for lowering expectations, but since I’ve come to realize that I have absolutely no control over the market, I have to focus on expecting the right things from my work.” And what does she feel is the right thing to expect from her work? “I want to bring joy to a few people through my work. I want to make people think. I want to make people clench their fists, laugh, sigh, and weep when they read my stories.”
To that, I say, “Amen!”
The trouble is, I’ve said that more than once, and then I forget my intention. But each time, I hold on to it longer before I read another blog post telling me how to have better name recognition or build more influential relationships or sell more books, which plummets me back into the abyss.
The promotional side of writing for publication is like the relationship between dieting and eating. No matter how much weight you want to lose, you can’t just quit eating entirely—but you can, and have to, reduce your intake. So that’s where I am now, cutting back on those high-calorie You-Too-Can-Sell-a-Million-Copies blogs, articles, tweets, and status updates. Like, Amy, I want to get back to enjoying both my writing and my non-writing lives.
I believe I’ll be a much better writer for it. I know I’ll be less stressed, and that’s always a good thing.
UPDATE: I wrote this post on Saturday night, it’s now Sunday morning, and my husband just told me we need to get serious about marketing The Brevity of Roses! Oh, the irony. He wants me to ask: have any of you authors tried Facebook ads as a marketing tool?





Those of you still looking forward to publication are probably working to “establish an online presence” because that’s usually #1 on the advice lists. If you, like me, are not a social butterfly, you’ve probably discovered that being a social media butterfly is no easier. Well, maybe a little easier because you don’t have to worry about your hair and clothes—unless you go all out and do video interviews. In any case, it takes a lot of your time.
I have no reliable way to know how many people might read my posts in email or a blog reader, so I tell myself that I still have tons of interested readers, they just don’t come online to be counted. But am I fooling myself?