Category Archives: Promotion

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It’s all about exposure, baby!

Some of you may have wondered why I would give The Brevity of Roses away for two days last week. It was exciting, to be sure. It’s amazing to think that thousands of people can now read it, of course, but that’s not all I expected. I knew the giveaway would increase the book’s visibility on Amazon while it was free, but what about after that period?

I believe Brevity is a good story and its reviews confirm that, but only a limited circle knew about it. People can’t buy a book they don’t know exists. As an independent author, specifically one with no influence or marketing budget, I’ve had a major challenge getting Brevity noticed, so when I heard about the KDP Select program, I had to consider it.

In the first three months after Brevity’s publication, 74% of e-book sales were through Amazon, and that increased to 91% during the last seven months. That fact weighed heavily in my decision because to enroll your e-book in the KDP Select program, you have to remove it from all other distributors. Obviously, for me that restriction was practically a non-factor.

Also, enrollment in the program makes your book available to the Amazon Prime lending library, and each borrow earns the author a percentage of a monthly pool of funds. I would earn less for a loan than for a sales, but far more than zero.

So, did the giveaway give my book more visibility on Amazon? Heck yeah! It rose to #4 on the Kindle contemporary fiction chart. Did the promo result in increased sales after the free period? You betcha! It maintained a rank of #22 in all fiction sales for eighteen hours. It’s also racking up borrows.

From others experience in the KDP Select program, I expect my current sales rank to gradually lower over the next few days, but not return to what it was before the giveaway. As people read Brevity, they’ll tell their friends about it. Some of them will leave reviews at Amazon. Word of mouth will continue to give the book exposure. I deem this experiment a success!

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Wow! The KDP Select Giveaway Experience

I’m excited to say my first KDP Select giveaway experience was a success. It thrilled me, amazed me, astounded me, and left me dizzy. If you follow me on Facebook, you might have thought I’d been hitting the wine bottle after reading my frequent updates, but I promise no wine was involved. I was just giddy from following the download numbers for The Brevity of Roses.

I apologize for the length of this post, but some of you may be considering such a giveaway for your book, so I think it’s important to share my experience. Also, some of you invested your time to spread the word or cheer me on, so I thought you might be interested in the results.

I don’t know why I didn’t think to check the rankings at the Amazon stores in other countries, but I didn’t, so all the action I’ll cite was for Amazon US, and all rankings were for free Kindle books. Here’s how it went. The ebook’s price was supposed to switch to free at midnight PST on Wednesday, but I stayed awake until 12:30 am and it hadn’t changed, so I went to bed.

My promo blitz began when my pre-scheduled blog post published at 5:30 Thursday morning. When I woke about 7:30 I announced the giveaway on Facebook and Twitter. I forgot about Google+ until later. I had not arranged to have the giveaway promoted at any free Kindle book sites.

However, I want to say right here that I have the greatest “tribe” of supporters ever!!! So many of you shared my announcement on Facebook, Twitter, and I don’t know where else, that I don’t think I needed any help from strangers. Thank you, thank you, thank you. Seriously, THANK YOU.

I was afraid to check the stats at first, so I didn’t see them until 8:30 Thursday morning. At that time, Brevity had been downloaded 665 times, and I ranked #30 in contemporary fiction and #60 in contemporary romance. (I forgot to note the overall rank.) I thought those numbers were great. Little did I know.

All day Thursday, Brevity climbed in the ranks, taking a big leap around 2pm that first day. From 6-7pm PST, it reached its peak download speed, averaging 12 copies per minute! By 7pm, 6,623 people had downloaded the book. It ranked #5 in contemporary fiction and #6 in contemporary romance. The overall rank was #25, and it sat at #24 in Top 100 Kindle ebooks, and #20 in Top 100 Fiction.

I was exhausted from all the excitement and last checked the stats at 11pm before going to bed. At that time, it had moved up one notch in all those ranks, and had been downloaded 8,014 times! I truly couldn’t believe that.

The second day, I started tracking stats at 7:00 am. The first stats I recorded were 9,023 downloads, it ranked #5 in contemporary fiction and #5 in contemporary romance. The overall rank was #17, and it was #16 in Top 100 Kindle ebooks, and #14 in Top 100 Fiction. That meant Brevity finally appeared on the first page of free downloads. Yay!

In all, Brevity maintained its ranking at #5 in contemporary fiction and contemporary romance for nineteen—19!—hours! I can’t tell you how unbelievable that was to me. Trying to wrap my little brain around that literally made me dizzy. By 2:30 PST on Friday, the book had been downloaded 10,733 times! And then, in the next hour it took a mystifying leap to #3 in contemporary fiction and held that spot for five hours.

As the timer ticked off the final hours, Brevity descended a bit, settling back in the #5 spot in contemporary fiction, dropping to #12 in contemporary romance, then rising again to #8, and staying there to the end. The final tally for US downloads was 12,604. Add to that 1,184 in the UK, 58 in Germany, 2 in France, and 1 in Spain for a total of 13,849 downloads worldwide!

Since these were free downloads, I earned no royalties from them, but the EXPOSURE, oh my! I feel like Brevity finally got a chance to be a contender. Of course, the lure of FREE means that not everyone who downloaded Brevity will actually read it. But even if only 30% read it, that’s nearly 5,000 more readers! Can you imagine?

One thing I’d been warned about beforehand was that I might see a few bad reviews after the free promo, I don’t know why that should be, but on Friday morning when I saw that my review count had increased by one, I was afraid to look. My fear was unfounded; it was a lovely 4-star review. A bit later, I received an email from that person saying she’d bought the book on Thursday and stayed up until 2am Friday to finish it. Now, wasn’t that just the cherry on top?

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The Brevity of Roses is free on Amazon!

Today and tomorrow, February 23 and 24, the digital version of my novel The Brevity of Roses is FREE at Amazon. REMEMBER, you don’t have to own a Kindle to read a Kindlebook. Amazon provides a free Kindle reader app for your PC, Mac, smartphone, or iPad.

If you haven’t read Brevity yet, here’s your chance to get it free. If you have read it, PLEASE spread the word about this promotion. I’m excited. Brevity is all dressed up in its beautiful new cover and waiting to be read. I want to see the book rise to the top of the Amazon ranks in its categories. If you tell your family and friends, on Facebook, Twitter, Google+, and anywhere else you can think of about this giveaway, I will be eternally grateful.

Am I being melodramatic? Yes, I am. I really need this promotion to work. There are millions of books for sale on Amazon, so even though mine has a 4.6 star rating, it’s virtually INVISIBLE. With this promotion, I can make its existence known to thousands of readers who would love it.

Deep breath. Here we go!

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A necessary diet for this writer

This time last year, I blogged about why it took me so long to get serious about writing. I was preparing to publish my first novel and wondering how many other books I might have already published if I’d started writing sooner. I still think about that, particularly because I’m not a fast writer. Then I get all metaphysical and profess that I will write as many books as I am destined to write.

Amy J. Rose Davis recently took a vacation from writing and then blogged about her decision to reprioritize. She decided to lower her expectations for her writing, and said, “No, really, this is a good thing. I’m not normally one for lowering expectations, but since I’ve come to realize that I have absolutely no control over the market, I have to focus on expecting the right things from my work.” And what does she feel is the right thing to expect from her work? “I want to bring joy to a few people through my work. I want to make people think. I want to make people clench their fists, laugh, sigh, and weep when they read my stories.”

To that, I say, “Amen!”

The trouble is, I’ve said that more than once, and then I forget my intention. But each time, I hold on to it longer before I read another blog post telling me how to have better name recognition or build more influential relationships or sell more books, which plummets me back into the abyss.

The promotional side of writing for publication is like the relationship between dieting and eating. No matter how much weight you want to lose, you can’t just quit eating entirely—but you can, and have to, reduce your intake. So that’s where I am now, cutting back on those high-calorie You-Too-Can-Sell-a-Million-Copies blogs, articles, tweets, and status updates. Like, Amy, I want to get back to enjoying both my writing and my non-writing lives.

I believe I’ll be a much better writer for it. I know I’ll be less stressed, and that’s always a good thing.

UPDATE: I wrote this post on Saturday night, it’s now Sunday morning, and my husband just told me we need to get serious about marketing The Brevity of Roses! Oh, the irony. He wants me to ask: have any of you authors tried Facebook ads as a marketing tool?

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Bluegrass, Super Secret, and Select

I’m happy to report that I haven’t posted since Thursday because I’ve been writing fiction. If you follow my Facebook Author Page you know that I was working on one of my “down home” stories, with a bluegrass accompaniment to set the mood.

That story is one I’ll include in my story collection (yes, that project is back on the table) and eventually will be part of a larger work, probably a novel in the form of connected stories. The house pictured here inspired the concept. My great-great-grandfather, or maybe his father, built that house. It grew from the original settlement, a log cabin in a little holler beside a crick. I’m imagining the stories of some of the people who called that place home.

A couple of other writing-related projects occupied me. One is Super Secret … and Super Cool. Yes, I know that’s a tease. :-) You’ll hear all about it in time, but I’ll give you a hint: it involves a new face … of a sort.

The third writing-related project was researching the KDP Select program recently implemented by Amazon. In short, authors can enroll one, some, or all of their e-books in the program to have them included in the Amazon lending program. In that program, Prime Members can borrow the book to read on their Kindle. Also, through the KDP Select program, the author can mark a book FREE for a limited time.

I think the real benefit of that option is potential sales of an author’s other books after someone downloads their free book and likes it. Since I have only one book published, this program would not benefit me now, but I’m watching how it’s working for others. So far, I’m definitely undecided whether I should take part in the future.

The downside to the program is exclusivity. While your e-book is enrolled in KDP Select, it can’t be available anywhere else—not for sale, not for free. (This refers to e-book only.) So, each author has to consider how this might affect their sales. In my case, so far, 85% of my e-book sales have come through Amazon. Since the free Kindle app is available for PC, Mac, most Smartphones, and the iPad, the KDP Select exclusivity eliminates mostly those who own the Nook reader.

So there you go, my essay on how I spent the last five days. What have you been up to?

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The whole truth about why I self-published

Three years ago, I started this blog to chronicle my journey to publication of my fiction writing. I wrote often about my trials and tribulations in writing, editing, and querying my first novel. I had always planned to get an agent, who would then sell my book to an editor at a traditional publishing house. It didn’t work out that way.

The_Brevity_of_RosesPart of what went wrong with that plan was not something I could control. By the time I finished that novel, traditional publishing was in upheaval, and editors were buying fewer debut novels than ever. It seemed the only way to get an offer was to have an inside connection or write a book in the hottest genre. Neither my book nor I qualified.

One element that I could possibly have controlled was to write a book destined to become a classic. I may be a bit delusional about my talent, but I know I’m not that good a writer. My book is a good story, it’s a pleasant read, but no one will ever add it to their favorite-book-of-all-time list.

So, if no editor was likely to buy my book, no agent was interested in representing it. I woke from the dream of seeing my book published by a big New York publisher. I started exploring other options. I researched self-publishing as well as small presses.

I was leaning toward submitting my book to these small publishers when something happened that changed everything.

Exactly a year ago, my husband’s employer downsized and because my husband was the highest paid manager in his store, he was shown the door. Overnight, our income dropped by 60%—sixty percent! We’ve never had much money, and what we had we didn’t manage the best we could have, so I knew if my husband didn’t get another job right away (difficult because of his age), it wouldn’t be long before we exhausted our savings. Long story short, he didn’t.

I panicked. Then I decided I could help. I had a book to sell. Suddenly, waiting another year or so to have my book published by a small press was out of the question. So in an extraordinary mixture of overestimation, misunderstanding, and fantasy, I chose to self-publish.

If you know the stress of total DIY publishing, imagine adding to that a total lifestyle change. I think I handle stress well, but I don’t really. I just internalize it. My body takes what it can and then starts packing on pounds, breaking out in skin problems, and producing pain, pain, pain. Nice, when you have no medical insurance, right? Okay, that’s the last of my whining on this blog.

Now I’ve finally told you why I really self-published. It wasn’t a well thought out decision. I think only now, seven months later, do I even understand how I should have tried to market the book. And despite what I wrote earlier, I now know you can publish without spending a lot of money, but it’s incredibly hard to successfully sell without spending money—at least not if you’re trying to sell a debut novel.

I apologize for writing so many glum posts this last year, but maybe now you’ll understand why. Nothing has changed in our financial situation, but I’ve decided it’s time to change my attitude. I’ve read many posts lately by writer friends that have lifted me up and shown me the path I need to get back on. This post is already too long, so I’ll publicly thank them next time.

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Did publication make me a Grumpy Bear?

Once again, I’m reminded of the mixed blessing of getting what you asked for. The other day, I spent some time looking back at some of my old posts, ones I wrote before publication of my novel. I was so upbeat then. My posts reflected optimism for my future as an author. I let the “baggage” that came with publication murder that.

I don’t like this gloomy person I’ve become. More than once lately, I’ve read a blog post written by a hopeful writer, and found myself sneering with cynicism. At least I had enough sense not to leave a comment revealing my negative opinion.

What changed me from a champion of writers to a cynic?  In short—business. I bemoaned the necessity of adding book publicist to my role as writer, but what I actually did was replace one for the other. Big mistake!

After reading those old posts, there’s no question in my mind that I much prefer the writer me. I’m happy writing. It’s a great adventure. Oh sure, about every other day, I wailed that my writing was garbage, but I never really believed that because I had hope. I could learn. I could fix my mistakes. I could become the writer I wanted to be.

Then, I had to promote my writing. I suck at that. Really, truly, I do. And because I fail so miserably at it, my brain mixed up my view of myself as a marketer/publicist with my view of myself as a writer. I transformed into one ginormous Grumpy Bear that fails at promotion and never writes.

So, here’s my plan going forward. I will allow myself only one hour a week for the business side of publication. The rest of my time will be spent having fun—which mostly means writing, but also catching up on a couple other things I’ve put off for too long. Maybe I’ll even have time to play online again.

Promotion is a necessary evil, but only if I have a book to sell. If I don’t recapture that optimism, that glorious dream, I’m afraid I’ll give up writing completely … and that would be giving up on me.

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