An Illusion of Trust cover reveal!

I wish I could report that I’ve not blogged lately because I’ve been lazing by the ocean and dreaming up lovely stories, but the truth is I’ve been in hell. Well, a hell of sorts. I ran into some trouble formatting the ebook versions of An Illusion of Trust. When I finally escaped, I found the world had moved on without me.

lazy_beachMy problems developed because I tried a different approach this time—taking Word-generated html directly to Calibre for conversion. That process works easily for others, not so for me. I shouldn’t have been surprised. I’m persnickety.

I want more control over how my books look than ereaders let me have, which is why I so much prefer formatting books for print. But I’ve learned to compromise on some things and, after progressive steps of simplifying the html, I finally got Calibre to produce the .epub and .mobi files I wanted. I’d done the print formatting weeks ago, so the only thing left to do was create the cover.

I’ve been fiddling with the cover for ages, trying versions with other stock photos before I found the perfect image for this book. But again, for me, it wasn’t suitable out of the box. Fiddle, fiddle, fiddle. Eventually the changes become minute adjustments and then it’s done.

I revealed the cover to my newsletter subscribers on Sunday. Now, I’m revealing it to you. Just click An Illusion of Trust at the top of this page to see the cover and read a few teasy bits from the book. The countdown to publication begins.

elle

How to Be a Better Goodreads User

Actually, the title of this post is a little ambitious because I’m still learning how to use Goodreads. For a couple of years, I’ve used Goodreads to catalogue the books I read. Of course, my shelves don’t include all the books I’ve read in my lifetime. Wouldn’t that be fantastic if I had such a list? My shelves show many of the books on my home shelves, plus books I don’t own, but remember reading in the last few years.

I haven’t caught up on rating all my books, and I don’t list books I couldn’t give at least three stars or didn’t finish. I haven’t reviewed most of the books on my shelves. It’s something I never gave much thought to until I became a published author. I thought reviewing should be left to professionals. Now, I realize I value more the opinions of readers like me.

Sometimes I’m incredibly slow to catch on. Personalized shelving is one thing I just caught on to at Goodreads. By default, your account has three bookshelves: Read, Currently-Reading, and To-Read. Until recently, I shelved my books only under these choices, but I noticed that readers had placed my book on other shelves. Finally, it dawned on me I could do the same thing with all the books I’d read.

When you look at your list of all books (My Books) you’ll see a list of your default bookshelves and below that the words add shelf. Duh! So now I have twenty-six specialized shelves and I’ll add more if needed. I’m in the process of sorting my books on these more descriptive shelves. You can place a book on several shelves. For instance, I shelved Anne Tyler’s latest, The Beginner’s Goodbye, as Read, Contemporary, and Literary.

If you haven’t done this, and would like to, just add appropriate shelves, then click on the book title. In the section labeled My Review, you’ll see where you’ve shelved the book already (probably read or to read) and you’ll also see the option to edit shelves. Click that and a drop down menu will show you all the shelves you’ve created. Select as many as appropriate.

There are other fun things to do on Goodreads. Befriend or become a “fan” of your favorite authors, attend author Q&A’s, enter book giveaways, join groups, vote for your favorite books on Listopia lists, compare your book lists with others, etc. Someday, maybe I’ll discover it all and be an excellent Goodreads user.

Do you judge a book by its cover?

We’re told not to judge a book by its cover. Then again, we’re told how important first impressions are. Hmmm. Well, when I scroll through a list of books online, it’s their covers that make a first impression, and I do judge them. If a cover is not well designed, or doesn’t fit the tone or genre of the book, it’s not the best cover for that book.

Do you see that book cover there on the right? It’s about to change, which I guess makes that cover a collector’s item. I designed that cover with my own artwork. It’s not horrid, but it really only makes sense after you read the book. In that sense, it’s a fail. It also doesn’t make the genre clear. Fail. I did the best I could, but I didn’t really understand the job a book cover plays in selling the book.

This is not just my opinion. Four graphic designers told me the same thing. One of those designers is also a friend, and she offered to help. She doesn’t design full time—she’s also an author—but I’d seen covers she designed for herself and others and thought they were all beautiful, so I said, “Heck yeah!”

I’d never worked with a designer before, so I didn’t know what to expect. I confess I’m not always easy to work with. I’m a perfectionist. I worried about how much I might bug her with my nitpicking, but so far we’re still friends. :-) Now we’re down to the fine-tuning, and I’m so excited I can hardly stand it.

The new cover is GORGEOUS!!! She took the two stock photos I selected, added another, and created a cover beyond my dreams. I can’t wait to share it with you.

So tell me:  When you’re faced with a screen filled with small cover images of books you know nothing about, do you judge those books by their covers, or do you read the description of each one?

Just say no more!

Publishing The Brevity of Roses was the fulfillment of a dream … and then it became a nightmare. It’s been nine months since publication day, so I’ve had time to gain a new perspective on what I did wrong. One thing I’ve learned is that marketing advice—like writing advice—should never be swallowed whole.

Those of you still looking forward to publication are probably working to “establish an online presence” because that’s usually #1 on the advice lists. If you, like me, are not a social butterfly, you’ve probably discovered that being a social media butterfly is no easier. Well, maybe a little easier because you don’t have to worry about your hair and clothes—unless you go all out and do video interviews. In any case, it takes a lot of your time.

While I should have been putting all my time and energy into writing another book, I spent gobs of it on Twitter. Gobs. What did I accomplish? I amassed almost 1,700 followers! YAY—um, no. Most of those followers are other authors hoping to sell me their books. Yes, I have a few friends there. That’s good. That’s also maybe 2% of my “followers”. I don’t think Twitter has helped me sell many books.

I also created a Facebook Author Page. I’ve never really done anything with it. Who am I supposed to connect with there? My target readers? Nope. Haven’t seen any. Mostly it’s authors supporting other authors. That’s wonderful, of course, but I already have that here on my blog.

And I joined SheWrites, Women On the Verge, Google+ and LinkedIn because I was advised to get my name out there. Be visible is the command. And what about Tumblr? Hey, there must be a way to use Pinterest as an author. What next? What next? What next?

How much of the last nine months did I spend writing my next book? Not a lot. Here’s what I’ve learned: I put the cart before the horse. Maybe when I have three or four or five books published (and another nearly ready) THEN I should spend a big chunk of my time “socializing” as an author.

Until then, I’ve picked the single online place where I’m comfortable, which is right here, and I’m letting the rest languish. I’m the real me here. And just being me feels great.

If you’re an author, have you found significant time spent on social media to be a benefit or a drain?

Should authors have concerns about e-book lending?

Part One of this article received so little response I’m doubtful there’s reason to post the second, but for the one or two people who might be interested, here you go. As promised, I’ll tell you why I had doubts about two of the e-book lending sites I found. In a word … money.

I won’t name these two sites, or link to them, because I don’t want to publicize sites I have reservations about. If you search out e-book lending sites, I suggest you read their policies carefully and make up your own mind.

One site uses a credit system: each book you lend entitles you to borrow one book. BUT, if you don’t want to lend your e-books, you can buy a credit for $2.99. Wait! Isn’t that an illegal resale? What about the licensing agreement you make with Amazon and Barnes & Noble when you purchase an e-book? Well, you see, the site owners didn’t buy the book, they didn’t “sign” that agreement. They’re just acting as the middleman.

And never mind that thousands of authors, myself included, have e-books priced at $2.99, and by the reader paying the owners of the site for the book instead of Amazon or B&N, the author gets cheated out of a royalty. Hush, silly author. Quit being petty. Just consider the word of mouth potential.

The other site I have bigger doubts about. I’m not concerned about the way they operate the actual book loan, which uses the lending features of the Kindle and Nook, but I have questions about their policy of asking the lender to request the borrower pay for this loan—not pay the lender, but the site owners. The borrower has the option to pay the requested amount, or more, or less, or nothing at all.

The homepage blurb states that “100% of profits in 2011 go to charities promoting childhood literacy” and in one section of their Guide it tells the lender to enter “the amount you’d like to see a borrower contribute to charity for this book.” However, I could find no statement of what percentage of the money they collect is considered profit. What if you pay $3 for the book and only 3 cents of that goes to charity? Would you feel deceived?

Sprinkled throughout this site’s user guide and FAQ are statements that are somewhat misleading, such as these (emphasis mine): “We hope that you’ll be willing to pay something to support our cause, support the authors who bring us such great books, and do some social good!” And, in answer to the question why they don’t set a price for borrowing, they say, “Because it would likely lead to market fragmentation as other markets arose to compete on price, decreasing the benefit of secondary markets to consumers searching for a specific book and authors who deserve compensation for the content they create.

Am I wrong, or does that sound like they are sending the deceptive subliminal message that authors receive a portion of the fees borrowers pay?

If you read their FAQ, you’ll see that their aim is to see Amazon and B&N change their policies to allow reselling of Kindle and Nook books. They say (emphasis mine): “By contributing to eBook Exchange when you borrow a book, you’re helping us work to change that.” My question—how? How would my paying eBook Exchange any amount of money to borrow a book change the licensing agreements?

Again in their FAQ, they state: “Ultimately, by opening up the ebook licensing restrictions that publishers currently impose, we’ll be able to make ebooks available to an expanded number of markets. We’ll be able to reduce ebook prices to many while helping authors earn more.” Truly, helping authors earn more sounds good to me, but I find it hard to believe a third party is interested in helping me earn more. Helping themselves earn money off my work … yeah, I believe that.

Am I missing something? Please, if I’m too dense to see how this is in my best interests as an author, help me understand.

To be clear, I am NOT identifying the above sites as bit torrent piracy sites. For now, they only exchange books through the authorized lending features at Amazon and Barnes & Noble. But the whole issue of e-book lending or selling makes me nervous for one good reason—abuse. How so?

E-books are intangible.

If you buy a print book, you have the right to loan it out. You buy one book, you loan one book. Of course, assuming it’s returned, you can loan it out more than once, but look at the most popular print book you own and tell me how many times you’ve loaned it out over the years. Three, four, ten times? Fair enough. An author would consider that word of mouth.

Now, consider the forums where, via email attachments, people trade files copied directly from their e-readers. Disregarding the licensing statement they agreed to when they purchased those e-books, they say, “I have the right to loan out my print books to as many people as I want, so what’s the difference?”

Let me tell you the difference. If you share your “e-book shelf” on one of these unscrupulous trade sites, how many times do you think you’ll be “loaning” each of those books? Not three or four. Not even thirty, forty. A hundred times? A thousand? Where’s the limit?

Bit torrent (peer-to-peer) sites essentially force e-books into public domain—meaning the authors receive not another penny for their hard work after that initial sale. And yes, people do that with music files too, but most musicians make the bulk of their income from live performances and merchandising. Only the big-time authors make real money from public speaking engagements.

As for reselling books, that’s a bit different. Reselling a print book is still within the realm of word of mouth. Books deteriorate after awhile, so its resale can continue for only a limited time. BUT e-books don’t deteriorate. If sites spring up to resell ebooks with no licensing limits, they could duplicate and sell as many copies as they want.

How is that fair to the author? That goes beyond “word of mouth”. That’s theft.

I perused one of these bit torrent book sites once and read an author’s plea after finding her e-book available for unlimited free download. She asked that it be removed and tried to explain that writing was her career and unlimited “sharing” deprived her of income. The response? They told her to go f**k herself!

What say ye?

Do you know the LibraryThing?

I’d read reference to LibraryThing several times before I finally checked it out. I had imagined it as a hangout for professional librarians, but it’s actually a place to catalogue your library and connect with other readers and authors, similar to Goodreads. Though not quite as intuitive, in my opinion.

Accounts are free, but have a limit of adding 200 books to your shelf. A paid account is $10 a year or $25 lifetime, with no book limit. I set up a free account and imported my book list from Goodreads, but I’m still learning my way around. I’ve considering doing a giveaway there.

If you have a published book, it’s probably listed at LibraryThing, so you might want to check out your book and author pages. I haven’t added much to mine other than a photo, but evidently, any member can fill in information on your author page, so I check occasionally to make sure someone hasn’t entered wrong information about me. :-)

The Brevity of Roses page is rather sparse with only two reviews, so I’m asking for your help. If you’ve reviewed my novel somewhere else, I’d be grateful if you’d copy and paste it to my book’s page at LibraryThing.

And while you’re at LibraryThing, please add me as a friend!