The answer is simple, but first let me ask another question. How many of you still have a car phone, cassette player, VCR, or even analog TV? Not many, I would guess. I’m happy to have my iPhone, CD and mp3 players, Blu-Ray disc player, and widescreen, high-definition TV. They are all improvements. Does the eReader improve on traditional books?
For those who travel, eReaders are a joy. And think of the convenience when you’ll be able to download all the research materials you need from your local library—for free! Do you hate to see your kids lugging backpacks that weigh as much as they do? No more will they risk permanent spinal damage when they can download all their textbooks to an eReader. There are more pros—and cons—but let’s move on.
Printed books have been around since the mid-15th century. Isn’t it time for a change? Oh sure, we have audio books, but if we can, most of us still prefer to read the words ourselves. Until now, publishers of printed books have reigned supreme. But now they’ve been challenged—by the electronics industry.
We’re consumers. We’re techno-junkies. Of course we all want eReaders. And manufacturers are reveling in orgasmic glee because they know we all want the latest, shiniest, fastest version available and we’ll line up 24-hrs before they go on sale at midnight to get one. The content of the books won’t change, but the devices to read them will. Again and again.
Marketing genius is the real reason printed books will become obsolete.
Now, tell me, have you ventured into the eReader frontier? (For the record, I don’t own an eReader—but I’d be happy to try one if anyone’s feeling generous.)
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