Advice, Author, Marketing, Promotion, Publish, Reader, Social Media, Tips, Writing

What’s your name?

I’ve been reading about author “branding” lately. No, it doesn’t involve a hot iron and burning flesh. The idea is to promote your name as a writer, to make your name a brand name. Quick! Name a horror writer. Thriller? Mystery? Literary? YA fantasy? Wouldn’t you like to be the author whose name comes to mind first? Yeah, not realistic, but you do want your name to come to mind at some point, right?

Right now, some of you are probably remembering author Maureen Johnson’s Manifesto: I Am Not A Brand. I do get her point; I’m just as human as she is. But when I’m published, I will have a product to sell, and it will bear my name as author. Therefore, it only makes sense that I want as many people as possible to recognize my name when they see my book.

I’m not an extrovert, maybe you aren’t either, but as published authors we’ll be expected to sell our books. We’re told, “Get your name out there, and do it now!”  Great … how do we do that? What’s your Twitter name and Facebook identity?  If you’re GreenLady on Twitter, and you’re known as Liz Wilder on Facebook, you’re missing out on two opportunities to brand Elizabeth Cox-Wilder— the name you write under— on the minds of potential readers.

Take a look at your blog. How easy is it for your followers to learn your real name? Or do you plan to publish anonymously? I blog through WordPress so my url was, then I registered my domain name, so now if you go to just you also end up here. I set my blog profile to display my full name here and on every other blog where I comment. And my name links back to this blog in the hope readers on those other blogs will click through to visit here. (Good reason you should all start commenting on my blog. 😉 )

You’ll find me as Linda Cassidy Lewis on Facebook (no fan page, yet), but that was too long for a Twitter username , so I tweet as @cassidylewis, which admittedly is not perfect because a couple followers have assumed Cassidy is my first name, but hey, if they ever take the time to look at my Twitter page, they’ll see my full name. The more opportunities you take to connect your name with your writing, the easier it will be for book buyers to remember you. Of course, you’ll want to mind your manners as make yourself known, or you’ll be remembered in the wrong way.

So, yeah, I guess you all know my name by now. 😀 Too bad I’m not already published. But I hope when I am, you’ll see my book and say, “Oh, I know her. She’s nice. I think I’ll buy her book.”

Now, it’s your turn. Tell me, how do you get your name out there?

[tweetmeme source=”cassidylewis” only_single=false]

42 thoughts on “What’s your name?”

  1. When I started blogging I wanted to be anonymous because quite frankly I was scared of this whole online thing. I’m glad I did as I feel I can be more honest than I was if people could easily google me and find me.
    For some reason I’ve always had this dream of using different pen names for different genres (and I’ve kind of got them decided). But then I read something like this and think I’m doing the wrong thing and should just get my name out there (or one of my names anyway 🙂 ) because I know you’re right. Agghhh, what to do?


  2. My name’s Chris Kelly, and I don’t have any fear over who knows it. I’m not branding my name though.

    I am not submitting work to NY publishers, I’ll publish my own through Smashwords and sell my e-books on Amazon and all the rest. This gives me a freedom in that I can be completely honest. I don’t have to worry about insulting an agent or editor, I can say what I please.

    The reason I’m not branding my name is because my writing is diverse. I write horror, fantasy, science fiction, steampunk, erotica, romance, mysteries, and children’s stories. Also I’m a film student (practical, not theory) and want to brand my name to my future films.

    Anyway, nice blog, good luck with the branding.


    1. Welcome, Chris, and thank you for leaving a comment.

      So you’re going to use a different pen name for each genre you write in? If so, then eventually you’ll brand each of those names. If not, then eventually you will brand your real name as a writer, just a diverse one.

      I just paused to go to the blog your name is linked to and found that you talk about branding your name in yesterday’s post! So, now I’m confused on your stand. Please, explain how we differ.


  3. Okay, I never thought of being anyone but myself when I started writing. I have to often add the “a” because Laura Best is a very common name. There’s another Laura Best out there with books about scrapbooking, but it sure as heck isn’t me.

    I think I mentioned on my blog that I really like your name. 🙂 I think it’s memorable and has a ring to it.
    And I’ll be more than happy to own a copy of your book when it comes out. 🙂


    1. All right, let’s switch. You be Linda and I’ll be Laura. Perfect! 🙂

      Now that you mention it, I believe one of the reasons I decided to include my birth surname is because there’s a romance author named Linda Lewis.


  4. I brand two names.
    Artswebshow, for my creative video production.
    And richard north for more personal things.
    Both have very different identities
    But both names are very closely connected once you get there.
    ‘Richard North director of the Arts web show.’
    It is difficult i agree.
    Branding is probably one of the most important things to do in order to get known


  5. I guess the name I brand is Chibi Doucet, as that will be the name I publish under someday (most likely). It’s the name I use on Twitter and for blogging, and very briefly I had a Facebook page but I ended up deleting it. If NaNo ever introduces the feature to change your name, I’d like to switch there as well.


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