I’m used to dealing with my inner editor and critic’s voices, but now that I’m pressed to get busy writing my next book, I’ve discovered a new voice—the marketer’s . It told me to consider my publishing “brand.” What sort of book would readers expect from me? That new voice wrapped up my muse like a mummy.
I second-guessed everything I’d already written. I’ve struggled to write another word since. For a minute—just one—I regretted making the decision to publish. In the privacy of my mind, I’m free to write whatever I want. If some sentimental little story begs life, I write it. If a dark tale of revenge takes my fancy, I write it. If a quiet little tale of self-discovery pops into my brain, I write it.
Ah-ha, a common denominator—I am the writer.
Some fiction authors are branded as writers of mystery, thriller, fantasy, sci-fi, romance, or they write only for teens or children. They have restrictions I don’t have. I write general fiction. I have the freedom to explore, to take many paths.
So, shut-up, new voice! All I want my readers to expect is a well-crafted story, as good as or better than the last one. That’s my obligation to them. That’s my brand. I can write the story that comes to me. The question should be, how best can I tell the story, not do I have permission to write the story?
What do you hear from those “helpful” voices in your head?
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