Publishing The Brevity of Roses was the fulfillment of a dream … and then it became a nightmare. It’s been nine months since publication day, so I’ve had time to gain a new perspective on what I did wrong. One thing I’ve learned is that marketing advice—like writing advice—should never be swallowed whole.
Those of you still looking forward to publication are probably working to “establish an online presence” because that’s usually #1 on the advice lists. If you, like me, are not a social butterfly, you’ve probably discovered that being a social media butterfly is no easier. Well, maybe a little easier because you don’t have to worry about your hair and clothes—unless you go all out and do video interviews. In any case, it takes a lot of your time.
While I should have been putting all my time and energy into writing another book, I spent gobs of it on Twitter. Gobs. What did I accomplish? I amassed almost 1,700 followers! YAY—um, no. Most of those followers are other authors hoping to sell me their books. Yes, I have a few friends there. That’s good. That’s also maybe 2% of my “followers”. I don’t think Twitter has helped me sell many books.
I also created a Facebook Author Page. I’ve never really done anything with it. Who am I supposed to connect with there? My target readers? Nope. Haven’t seen any. Mostly it’s authors supporting other authors. That’s wonderful, of course, but I already have that here on my blog.
And I joined SheWrites, Women On the Verge, Google+ and LinkedIn because I was advised to get my name out there. Be visible is the command. And what about Tumblr? Hey, there must be a way to use Pinterest as an author. What next? What next? What next?
How much of the last nine months did I spend writing my next book? Not a lot. Here’s what I’ve learned: I put the cart before the horse. Maybe when I have three or four or five books published (and another nearly ready) THEN I should spend a big chunk of my time “socializing” as an author.
Until then, I’ve picked the single online place where I’m comfortable, which is right here, and I’m letting the rest languish. I’m the real me here. And just being me feels great.
If you’re an author, have you found significant time spent on social media to be a benefit or a drain?
Linda Cassidy Lewis 